BRIDGEWATER, Mass. – The Bridgewater University women's basketball team will host its annual Play4Kay Cancer Awareness Game on Saturday, February 9th when the Bears host Framingham State University at 3:00 PM at the Tinsley Center.
The Play4Kay Foundation works to help find an answer in the fight against women's cancers. Since its inception in 2007, the Kay Yow Cancer Fund has allocated more than $7.53 million in support of women's cancer research and related projects that serve the underserved. The goal of the organization is to fund projects that will extend lives, enhance the quality of life for those battling cancer, and eventually, put an end to this formidable disease.
The "pink phenomenon" in women's basketball began during the 2004-2005 basketball season, when Coach Yow's cancer recurred after being in remission for 17 years. Play4Kay is the grassroots fundraising initiative of the Kay Yow Cancer Fund. It was originally called Think Pink, later Pink Zone, and most recently and finally, Play4Kay. Women's basketball teams wore pink in honor of Coach Yow and those battling cancer. In 2007, this movement resulted in the establishment of the Kay Yow Cancer Fund and its Play4Kay initiative.
For the past eleven years, numerous sports, groups, and organizations have hosted Play4Kay fundraisers that resonated with their fans and the community, all while raising funds for the Kay Yow Cancer Fund. Play4Kay events allow members of the basketball community to play a part in the Kay Yow Cancer Fund simply by doing something they love, playing ball. Coach Yow wouldn't have it any other way.
For more information on this nationwide cause and the Play4Kay history, please click HERE.